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Minutes after beating De La Salle University in UAAP Men's Basketball Finals, Ateneans flocked to Ateneo de Manila University campus in Diliman, Quezon City and were treated to free canned Pepsi and packaged snacks. Beers were not free but were sold at factory prices. Pinoy bands led by Sponge Cola performed for free.

Fireworks were not of Beijing Olympics standard but brilliant enough to light up the night sky of Diliman and Katipunan Road---and more importantly to release the Atenean's joys of victory after years of agony of defeats.